• Responsible for owning all aspects of a number of key franchises and also identifying and targeting new developers and projects with external developers throughout Europe. This includes all aspects of the production including financial & creative management, liaising with numerous internal departments such as marketing, R&D, localisation and international production in the US.
• Taking new projects through Sony’s internal approval system that included working with the development teams to put together a presentation to the Executives of Sony Europe and Sony America.
• Financial Responsibility included preparing, managing and signing off large multi-million Euro budgets.
• Day-to-day management of a team of Senior Producers, Producers and Associate Producers of varying levels of experience.
• New Business Development - included extending existing franchises, working with existing teams and also new titles from outside of current experience. I was also responsible for a number of unannounced projects for existing platforms such as Home, PS3 and PSP, new platforms such as Move and future titles.

Key Achievements

Buzz!

I completely changed the strategy for the Buzz! franchise to improve it’s profitability whilst maintaining it’s high quality bar and innovating within the genre.

This involved deep analysis and tuning of the development costs, licensing costs, game metrics, release plans, focus groups, retail reports, process and existing agreements. This resulted in fewer releases but each one of higher quality, reduced overhead costs, highly successful Home space, supporting DLC strategy, social network integration, pushing into online only markets and much more.

Heavy Rain

As Executive Producer on this title I ensured the product was on time as I inherited it for the last 33% of it’s production life. This title was highly innovative and released to critical acclaim.