An archive of posts tagged redundancy.

Avoiding Redundancy 2

2 min read

I very recently wrote a post entitled ‘Why Does Redundancy AlwaysHappen In GameDevelopment?’ that kinda hit the spot with a few people and I think it needs more context so I thought it worthwhile giving a separate update.It’s a tough topic to discuss and it always hasnegative connotations but it’s a fact of life and ignoring it and notbeing prepared is a bad thing.I can totally see how the provocative title and lack of context could have riled some people so here’s some context. Redundancy is obviously a real and horrible event that happens and it can be mitigated by properly running a business but it’s largely inevitable.My recent experience is based around running mid to large-scale teams of30-80 people across multiple projects and the level of commitment thatgoes with that. My focus is on quality, delivery and profitability ofall the work I do. The original post was intended to make people awareof the fact that if they do not consider what happens at the end of aproject and blindly go off on a creative whim then don’t be surprised ifyour business fails. This is obviously fine if you’re motives are purelyhobbyist and you never intended to be a business, or stay really smallanyway.Outside of the hobby developers making video games is an “industry”about making money, for which you need to “shift boxes”. As much as welike to think we’re being totally creative, most people in video gamesonly do this so they can pay their bills. After all, we all need to livesomewhere and pay for food for which we need money, that we get frommaking games, that people buy.It’s actually a “box shifting creative industry”, I completely supportthat as it’s ultimately creativity that sells games and the 2 areintrinsically linked. There is 1 more important criteria though, whichis quality. Quality sells games like hot cakes and there are manyfactors towards driving quality upwards. Oh, and marketing, goodmarketing will sell the most un-creative/poor quality things as I’m sureyou’ve witnessed. Oh and theaqueducts. :)During my career I have seen all the problems occur in business time andtime again from big businesses through to small businesses, I’veoccasionally been part of the mess and more frequently seen others getcaught up in the demise of a company. In pretty much all of these casesit’s been avoidable.Businesses, regardless of what they’re doing, need to be agile and ableto cope with the ebb and flow of the demands during the productionlifecycle. Smart use of outsourcing, freelance / contract staff in theright place and prove fruitful and help you’re business remain stableand able to weather the storm. I have strived to ensure that projectsand I run and businesses I’m involved with consider this and mitigatethe risk of redundancy where possible.Thankfully, redundancy always presents new opportunities and it’s timeto pick yourself up and get back on the horse. After all, what doesn’tkill you only makes you stronger.0bf3b211ae94473c89f5b05cc5f3cc23