website

An archive of posts tagged website.

eCommerce Site - ApprovedFood.co.uk

1 min read

Today saw the first public showing of the eCommerce site refresh forwww.approvedfood.co.uk, which we’re amazingly proud of.This is an ongoing extensive web development project and encompassesreplacing the existing eCommerce site, refreshing the design,revitalising the customer experience, improving security, fixing bugsand much more. This is much more than a simple reskin and it will helpthe thousands of daily visitors find their way around the products mucheasier and Approved Food get more control, data and a rapid turn-aroundon changes and support.One of the things we did is to incorporate greatly enhanced trackingvia Google Analytics using Custom Vars, Custom Reports, Goals/Funnelsand eCommerce tracking so Approved Food can find out, down to theproduct and user, what’s working and improve areas that need attention.The site uses not only uses up-to-date visual elements to improve theexperience but it also gracefully scales back to the rogue and basicbrowsers.ApprovedFood.co.uk will continue to improve over the coming weeks alongwith the associated Mobile and Social Media streams like Twitter andFacebook as these now come under Ring Alpha’s remit to manage.