AI search and product discovery in eCommerce
Your search bar is losing you sales. Modern AI powered search — semantic matching, vector search, dynamic product ranking — turns product discovery into a conversion engine....
Search and digital discovery
How search engines and product surfaces find, rank, and present pages or products — crawling, indexing, content architecture, paid and organic search, link relationships, and how discoverability has shifted from classic SEO to modern AI-assisted retrieval.
Featured writing
An SEO guide for businesses that need to be found
A practical SEO guide for businesses: make the site understandable, make the business real, answer useful questions and measure qualified actions instead of chasing a ranking...
Archive writing (10 items)
SEO trends in 2026: search became an answer layer
SEO in 2026 is not just about a blue link ranking. Answer interfaces can satisfy early questions before a visit, so useful structure, evidence and measurement matter alongside...
Article marketing after the article directory era
Article marketing used to mean submitting short pieces to directories for reach and links. The useful version now is simpler: publish a helpful idea where the audience already...
Link popularity is a signal, not a strategy
Links still tell search systems and readers that a page is worth noticing. Counting them is not a strategy: relevance, context, editorial judgement and the page being linked...
Viral link building is a campaign, not a button
There is no reliable viral link building button. Earned links come from a useful idea, a credible asset, a real audience and distribution that gives people a reason to share it.
SEO siloing: when structure helps and when it gets in the way
SEO siloing is useful when it makes a site easier to understand. It becomes a problem when an architectural metaphor turns into artificial linking rules that make the site...
When fresh content matters in Google Search
Freshness matters when a query implies that recent information would change the answer, such as breaking events, prices, schedules or current product comparisons. It is not a...
Optimising an eCommerce Site
Our development work this week has included a lot of server optimisation
Google Search by Image
Image search is now part of visual and multimodal discovery, but visibility does not come from uploading a matching picture. Useful assets, honest alt text, product data, and...
How to be found in Google local search
To improve local visibility, verify and complete your Google Business Profile, keep details accurate, earn genuine reviews and make the website clear about services and...
Get my business on Google Maps
Getting your business on Google Maps (aka Google Places, Google
