Spring Clean Your Website to improve your Search Results ranking

imgKeeping your website up-to-date is important to ensure you keep high in the search listings or you will be overtaken by those that do. We can help you find and fix any issues that may affect your search results position, it’s never been more important to keep your website up-to-date.

There have been a few recent Google announcements that are likely to affect your site if your website isn’t updated to consider them.

February 2011 saw Google change their search results formula and 11% of old sites disappeared off the radar, many others are sliding down the ranks.
March 2011 raised the profile of Page Speed, where faster loading pages appear higher in the Search Engine Results Pages. This website scores 88 out of 100, how does yours compare?
Jan-April 2011 has seen a major update of Wordpress and numerous security fixes to mitigate hacker attacks
May-June 2011 will see Google Product Merchants being required to include extra data in their product feeds. Google said “While these attributes will not be required for your data feed to process correctly, they may prevent your items from appearing in Product Search results if not included”

These are just a few of the recent changes in an ever changing web landscape, it’s never been more important to keep your website up-to-date.

Here are some website self-help tips:

Further Spring Cleaning Advice

Broad view of your Online precense

Take a birds eye view of your websites online presence with Open Site Explorer - http://www.opensiteexplorer.org/.

Clean website

Search engines such as Google, Bing and Yahoo prefer clean websites with no technical errors. You can check your own website is compliant at these

Page Speed

We’ve all visited websites that take an age to load and we’ve all clicked away to find a faster website, here are a few ways to check your web page load speed - anything over 2 seconds is considered slow, anything over 5 seconds is very bad:

What next?

These are just a few of the tools to keep you informed of how your website is performing in todays internet climate, Ring Alpha Web Design is ideally placed to do this work on your behalf and keep your website appearing high in the Search Engine Results Pages.

Can your business afford not to keep high in the search results?