Software engineering, daily writing habits, practical AI, and long-running projects like WriteDaily and WordFloor. The blog covers lessons from building, shipping, and operating software across games, eCommerce, and SaaS.

Because building things is how I think. I started programming in 1984 and still find direct implementation the clearest way to test ideas, serve users and stay honest about what works.

I started programming in 1984 and began professional game development in 1987.

No. Pashley.org is my independent personal site. The writing, opinions and software projects published here are my own.

WordFloor is an active independent product. I also continue writing here and maintaining long-running projects such as WriteDaily.

WordFloor is a daily writing habit engine. It builds on the experience and lessons accumulated through WriteDaily’s multiple versions since its first publication in 2009.

WriteDaily was first published in 2009 and evolved through several versions. In 2013, it underwent a substantial rewrite and rebrand. WordFloor builds on the experience and lessons accumulated through those versions.

I am not currently taking consultancy engagements.

Feedback on a post, a thoughtful question about something I have written, professional collaboration, speaking and relevant future opportunities are welcome.

The blog is the best place. I also share updates through my public social profiles.