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Software builder since 1984

I explore emerging technology through code, then turn what I learn into products, teams and businesses

My work spans software engineering, product development, eCommerce leadership and company building. I continue to code, test emerging technologies, write about what I learn and build independent software products.

I currently lead eCommerce product work for a major UK retailer, while continuing to code, write and build independent software. This is my personal site.

What I am exploring now

Current questions I am working through directly — by building, writing and experimenting.

Agentic coding and autonomous software delivery

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How far can AI-driven agentic workflows take software delivery before human intervention is required?

Building autonomous coding agents, evaluating model capabilities and designing human-in-the-loop systems that scale delivery without sacrificing quality.

Agentic coding is reshaping how software is built. Understanding where autonomy works and where it breaks is essential to leading engineering teams through this transition.

WordFloor and the design of focused independent software

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Can a deliberately small, focused product earn attention in a market dominated by feature-rich platforms?

Designing and building WordFloor — a constrained writing tool — as an exercise in product discipline, focused scope and sustainable independent software.

WordFloor tests whether a single-person product can compete through craft, focus and a clear point of view rather than feature volume.

Applied AI in ecommerce search and product discovery

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How can AI improve product discovery in ecommerce beyond traditional search and faceted navigation?

Exploring semantic search, personalisation and LLM-driven product discovery within the constraints of real ecommerce catalogues and retail operations.

Ecommerce search is a high-impact applied-AI domain where small improvements in discovery quality directly affect revenue, conversion and customer satisfaction.

Products and experiments

Independent software I am building and testing in public.

Selected evidence

Specific artefacts and outcomes are a better measure of the work than a list of capabilities.

Selected work and outcomes

Three existing outcome pages showing technical contribution, commerce delivery and leadership range.

Writing

Featured writing

Best of 2026 (So Far)

Halfway through the year, these four posts are the ones that actually meant something.

Latest writing

Introducing WordFloor: Keep the Square

After 13 years of WriteDaily, I'm building something new. WordFloor is a private writing habit engine. Write. Hit your word floor. Delete the words if you want. The green...

Explore topics

Explore what I am building

Browse independent products I am developing, or read about what I am learning and building in public.

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Software builder.