Software builder since 1984
I build things with emerging technology, and I have been doing it long enough to know what lasts.
Games, eCommerce platforms, AI pipelines, writing tools — across industries and stacks, the pattern is the same: find something that does not work well enough, understand why, and build the thing that should exist instead. My professional games career ran from 1987 to 2011. Selected credits are recorded independently on MobyGames.
The work follows a pattern, not a CV
Explore — learn a new domain or technology by building something real.
Build — ship a product, platform, or team from scratch.
Productise — turn a one-off into something repeatable.
Organise — establish process, governance, and discipline across a team.
Operate — run a live system or business at scale through multiple cycles.
Lead — set direction, grow people, and carry accountability for outcomes.
Each phase of my career has cycled through these stages. Games, eCommerce, enterprise AI, independent products — the industries change, the pattern does not.
What I am doing now
I am currently a Product Group Manager in eCommerce at Next PLC, the UK retailer.
Independently, I build WordFloor — tools for people who write daily and need their practice to compound over years, not weeks. I also write here on engineering, product decisions, and the craft of building software.
My independent writing and software projects are my own and do not represent my employer. I am not currently taking consultancy engagements.
Get in touch
If you have feedback on something I have built or written, a professional collaboration opportunity, or just want to talk about software — I read everything sent my way.
Contact me
Read the FAQ for concise answers about the site and current work.
Explore what I am building
Browse independent products I am developing, or read about what I am learning and building in public.
