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Search and digital discovery

How search engines discover and present pages: crawling, indexing, ranking mechanics, content architecture, link relationships, and how discoverability has evolved from classic SEO through to modern AI-assisted retrieval. All posts are grounded in the author's operational experience across eCommerce and platform projects.

About this topic

Audience: Technical readers, content builders, and site owners interested in how content gets found, crawled, indexed, ranked, and discovered online.

Scope: How search engines discover and present pages: crawling, indexing, ranking mechanics, content architecture, link relationships, and how discoverability has evolved from classic SEO through to modern AI-assisted retrieval. All posts are grounded in the author's operational experience across eCommerce and platform projects.

Exclusions: Paid search advertising, affiliate marketing, brand strategy, growth hacking, conversion-rate optimisation, social media marketing, and any promise of ranking outcomes.

Evidence: Basic SEO Tips , Choosing Key Phrases , Understanding Link Building , Website Content , Ethical SEO

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Featured writing

Latest in Search and digital discovery

Link popularity is a signal, not a strategy

Links still tell search systems and readers that a page is worth noticing. Counting them is not a strategy: relevance, context, editorial judgement and the page being linked...

Archive writing (10 items)

Google Search by Image

Image search is now part of visual and multimodal discovery, but visibility does not come from uploading a matching picture. Useful assets, honest alt text, product data, and...

Blekko and The War on Content Farms

This 11 March 2011 snapshot follows Google’s fight with content farms and Blekko’s attempt to filter low value results. It remains useful as a record of how search quality...

3 Solid Ways To Get Your New Product Noticed

A product launch is easier to explain and distribute when you start with people who already care, show the product working, and give a few relevant partners a reason to share it.

The Future of Indexing. Like a G6.

Search visibility still starts with crawl, render, index and canonical controls. AI search adds no magic shortcut: clear, useful, technically eligible pages may be retrieved,...

SEO And The Expanding Mobile Market

This 20 October 2010 post records a forecast that local mobile search would grow quickly. Its lasting lesson is about matching content to a searcher’s immediate context, not...

4 Options When Buying Ads

Online advertising is not one pricing model. Compare what you pay for, who controls delivery, what the visitor intends to do, and whether the result can be measured before...

Define Your SEO Campaign

A useful SEO campaign starts as a brief, not a list of keywords. Define the audience, intent, constraints, content, ownership, measures, and review cadence before choosing tactics.

Basic SEO Tips

SEO starts with a page people can use and search engines can understand. Check access, page purpose, titles, links, performance, accessibility, and measurement before chasing...

Ethical SEO

Ethical SEO is not a label or a ranking promise. It means representing the work truthfully, improving the user's experience, respecting accessibility and attribution, and...

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