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Search and digital discovery — Page 4

SEO And The Expanding Mobile Market

This 20 October 2010 post records a forecast that local mobile search would grow quickly. Its lasting lesson is about matching content to a searcher’s immediate context, not...

4 Options When Buying Ads

Online advertising is not one pricing model. Compare what you pay for, who controls delivery, what the visitor intends to do, and whether the result can be measured before...

Why not all links carry the same value

When auditing a backlink profile, classify each link by purpose, source, context and destination. A genuine citation can send readers and establish context; an automated or...

Define Your SEO Campaign

A useful SEO campaign starts as a brief, not a list of keywords. Define the audience, intent, constraints, content, ownership, measures, and review cadence before choosing tactics.

Ten questions to answer before beginning SEO

Before investing in SEO, define the audience, outcome, technical starting point, page responsibilities, evidence, competition, measurement, ownership, timescale and limits....

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