Search and digital discovery — Page 2

SEO siloing is useful when it makes a site easier to understand. It becomes a problem when an architectural metaphor turns into artificial linking rules that make the site...

Image search is now part of visual and multimodal discovery, but visibility does not come from uploading a matching picture. Useful assets, honest alt text, product data, and...

This 11 March 2011 snapshot follows Google’s fight with content farms and Blekko’s attempt to filter low value results. It remains useful as a record of how search quality...

A product launch is easier to explain and distribute when you start with people who already care, show the product working, and give a few relevant partners a reason to share it.

Search visibility still starts with crawl, render, index and canonical controls. AI search adds no magic shortcut: clear, useful, technically eligible pages may be retrieved,...

This 20 October 2010 post records a forecast that local mobile search would grow quickly. Its lasting lesson is about matching content to a searcher’s immediate context, not...

Online advertising is not one pricing model. Compare what you pay for, who controls delivery, what the visitor intends to do, and whether the result can be measured before...

A useful SEO campaign starts as a brief, not a list of keywords. Define the audience, intent, constraints, content, ownership, measures, and review cadence before choosing tactics.

SEO starts with a page people can use and search engines can understand. Check access, page purpose, titles, links, performance, accessibility, and measurement before chasing...

Ethical SEO is not a label or a ranking promise. It means representing the work truthfully, improving the user's experience, respecting accessibility and attribution, and...