My Blog
Writing about software, product building, and practical AI.
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How to recognise a good SEO firm
A good SEO firm explains the diagnosis, prioritises work against business outcomes, protects your accounts and reputation, and reports uncertainty honestly. It does not...
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How to choose useful search terms for a website
Choose search terms by audience task, business relevance and the kind of page results reward, not by volume alone. Group natural variations around one answer and test whether...
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SEO as a long-term plan for sustainable visibility
Long term SEO is a maintenance and publishing discipline: keep important pages accessible, answer valuable questions better, earn recognition and measure business outcomes. It...
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Siloing Your Website
Website structure should help readers move from a broad topic to a useful detail page. Use topic hubs and contextual links to show those relationships; do not split a site into...
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How to hire an SEO specialist for a small business
A small business should hire for the problem it actually has. Ask an SEO specialist to diagnose the site, prioritise work by business value, name who will implement it and...
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Website optimisation: fix problems in the right order
The best website optimisation strategy is ordered diagnosis: make important pages accessible, clarify their purpose, improve the user journey, then strengthen evidence and...
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Unusual link building without gimmicks
Less conventional link building can work when the format itself is useful: a public dataset, working tool, restored archive, benchmark or expert contribution. Novel outreach...
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When does blogging help SEO?
Blogging helps search visibility when posts answer questions the right audience genuinely asks and add evidence the rest of the site cannot hold. Publishing generic keyword...
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Website Content
Good website content starts with a real audience question and evidence you can stand behind. Give each page an owner, a review trigger and an answer that stays accurate when...
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Why Google rankings are fluid rather than fixed
Google rankings move because results depend on the query, location, device, available content and changing ranking systems. Treat a position as one observation; investigate...
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