My Blog
Writing about software, product building, and practical AI.
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Three structural changes worth planning for in SEO
Search results can answer part of a question before a click, accept more than typed text and reward identifiable sources. The effects vary by query, interface and audience, so...
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SEO and the Scare Tactic
A real SEO problem is specific, observable, and explainable. Learn how to separate a genuine indexing or security issue from an audit designed to frighten you into a contract.
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When To Limit UGC
User generated content is worth keeping when its participant value exceeds the abuse, moderation, indexation, legal, and reputation costs. Use risk tiers instead of pretending...
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Choosing Key Phrases
Do not force every search phrase onto the home page. Group queries by the need behind them, give each page one clear job, and create a new page only when the distinct intent...
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How to use competitor analysis in SEO
SEO competitor analysis should reveal the standard a page must beat, not provide a list to copy. Compare search intent, evidence, coverage, usability and reputation, then...
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Why your domain name still matters
A domain name is a long lived trust and ownership decision, not a ranking shortcut. Choose for memorability, defensibility, geographic intent, and the migration cost you can avoid.
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What is Google Universal?
This 25 May 2007 explanation captures the arrival of Google Universal, when news, video, and books began appearing alongside web results. The interface has changed; the archive...
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When "search engine submission" is a scam
Paid search engine submission is a scam when a vendor charges for a free, unnecessary act or promises ranking through secret access. This article focuses on judging the...
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Does domain age help SEO?
Domain age alone is not a useful SEO strategy. Older sites may have accumulated links, recognition, content and a stable history, but those signals, not the birthday, are what...
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Search engine submission: what a site actually needs
Ordinary web pages do not need paid submission to search engines. Publish crawlable links, provide a sitemap, verify the site in search tools and request recrawling only when...
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