Three structural changes worth planning for in SEO
Search results can answer part of a question before a click, accept more than typed text and reward identifiable sources. The effects vary by query, interface and audience, so...
Search and digital discovery — Page 7
SEO and the Scare Tactic
A real SEO problem is specific, observable, and explainable. Learn how to separate a genuine indexing or security issue from an audit designed to frighten you into a contract.
When To Limit UGC
User generated content is worth keeping when its participant value exceeds the abuse, moderation, indexation, legal, and reputation costs. Use risk tiers instead of pretending...
Choosing Key Phrases
Do not force every search phrase onto the home page. Group queries by the need behind them, give each page one clear job, and create a new page only when the distinct intent...
How to use competitor analysis in SEO
SEO competitor analysis should reveal the standard a page must beat, not provide a list to copy. Compare search intent, evidence, coverage, usability and reputation, then...
Why your domain name still matters
A domain name is a long lived trust and ownership decision, not a ranking shortcut. Choose for memorability, defensibility, geographic intent, and the migration cost you can avoid.
What is Google Universal?
This 25 May 2007 explanation captures the arrival of Google Universal, when news, video, and books began appearing alongside web results. The interface has changed; the archive...
When "search engine submission" is a scam
Paid search engine submission is a scam when a vendor charges for a free, unnecessary act or promises ranking through secret access. This article focuses on judging the...
Does domain age help SEO?
Domain age alone is not a useful SEO strategy. Older sites may have accumulated links, recognition, content and a stable history, but those signals, not the birthday, are what...
Search engine submission: what a site actually needs
Ordinary web pages do not need paid submission to search engines. Publish crawlable links, provide a sitemap, verify the site in search tools and request recrawling only when...
